Network Marketing – Traditional Vs Attraction Model
If you are like the average network marketer then you have probably always been taught to hound your friends and family and that everyone who comes near you is a possible prospect, right? Well, we’re here to tell you that that is wrong. If you truly want to achieve success as a network marketer then you have to forget about the traditional approach and instead focus on attraction marketing that gets infinitely better results.
Traditional Network Marketing – Everybody’s a Prospect
The traditional network marketing system tells you that everybody you meet is a potential prospect, all you need to do is convince them that this is what they want. Although this method may work if you were trying to sell to kindergarten children, it generally does not work with adults – we know what we want and we hate it when people try to convince us otherwise. As a result 97% of those using the traditional network marketing approach fail.
Attraction Model – The New, More Effective Method of Network Marketing
Today more and more network marketers, however, are realizing the importance of using attraction marketing as their method of doing business. Attraction marketing is not really new in itself, though many of the tools we are using today are new, and has been used in other businesses for many years. Attraction marketing means that you use tools – either online or offline – to first of all attract interested parties to you and then you only talk to people who have already expressed an interest in what you do. People using this method of network marketing are infinitely more likely to achieve success than those using the traditional network marketing approach.
Traditional Network Marketing vs Attraction Model Tools and Strategies
The basic strategy of traditional network marketing is word of mouth and that means talking to everybody that crosses your path about your business and products. The attraction marketing tools are minimal interaction such as using social marketing websites (social networking, social content sharing, bookmarking, etc.), newspaper advertisements, flyers, etc. Anything where those who are interested can see what you do and then, if they truly are interested, contact you for further information. Attraction model tools for network marketing do not take away the need for you to speak to people but they just help to ensure that you are speaking to the right people.
Traditional network marketing has become a real problem for many people, especially when they see that 97% of people following this method fail; however, network marketing in itself is extremely powerful but it needs to be marketed in the right way and that means making use of attraction model tools.








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